Entrepreneur Sherry Budziak is an innovative leader who turns strategy into results. She founded .orgSource in 2005 based on two ideas: the importance of superior customer service; and the critical role of transformative change for associations to thrive. Throughout her 20 years of leadership and executive consulting experience, Sherry has advised more than 200 organizations, helping them achieve their strategic objectives by identifying opportunities for innovation and product development, improving operational efficiency and effectiveness, and implementing a coordinated digital strategy. She brings unique insights to clients, based on a career that includes serving as the associate executive director of IT and web services for a major medical association as well as COO of its for-profit subsidiary company. Sherry has consistently been on the leading edge of innovation, having project managed one of the first--if not the first--association websites, transcended Y2K, advised organizations through the .com era and then their move to the cloud. She now is applying her wealth of experience to advise associations on "what is next." Sherry is also the co-founder of .orgCommunity, an organization that provides new connections, inspiration, and solutions to association leaders and industry suppliers through education programs, networking events, and a robust online community. Sherry is an active participant in the association community, frequently writing and speaking in addition to having served in a variety of key volunteer roles. She is the 2010 recipient of the Association Forum's John C. Thiel Distinguished Service Award, which is given annually to an individual who has demonstrated consistent and significant contributions to the association community on a volunteer basis. In 2018, she received WSAE's Visionary Award, in recognition of her innovative association leadership. Sherry has a Professional Certificate in Digital Marketing from Econsultancy. Along with her business partner Kevin Ordonez, She is also the co-author of two books Association 4.0: Positioning for Success in an Era of Disruption and Association 4.0: An Entrepreneurial Approach to Risk, Courage, and Transformation.