Heather is an advocate for authenticity. She's a catalyst for conversations worth having and an enabler for ideas worth exploring. On the list of qualifications cited for her annual most interesting woman of the year nomination, her nickname "The Human API", and national certification as a taco judge, rank second and third behind the collective testimony of thousands who Heather has selflessly connected, elevated, or otherwise served. She's fueled by tracking digital trends, innovation in technology, and taco trucks. She has a profound understanding of social networks, consumers and branding; and a pronounced intolerance for bullshit. Heather has a passion for digital trends and innovation along with a deep understanding of social networks, consumers and branding. As Director of Brand and Community Growth at Astrella, she leverages her skills as a connector and her drive to help small businesses succeed. Her mission in life is to help people lose their J-O-B and find their J-O-Y.