Yes, You Need One: How to Develop a Comprehensive Employer Brand

Having a strong team in place is crucial for success, no matter the type of organization. So how do you develop and market your employer brand to attract the right talent? Sure it’s all marketing, but the approach needs to vary. Royal Caribbean’s The Neal will show you how she markets for Royal’s uber-niche tech roles, as well as for mass-hired positions. From video marketing to social media targeting, you’ll leave this session with a new approach and tactics for talent marketing and developing your employer brand.

After this session, you’ll be able to:

  • Chart your approach for filling roles
  • Develop a cohesive employer brand
  • Work with recruiters to obtain top talent