The Seismic Shift Coming to Online Communities and How to Win
We’re entering a new era of the internet — one that will be controlled less by big tech companies and more by individuals. Like previous shifts, there will be winners and losers. This session will show you how to get on the winning track early. The solution isn’t social media…building professional networks at the expense of privacy, identity, and values will no longer work. But it’s not community software either…walled gardens of private discussions no longer drive engagement. The new way will blend the best of both worlds. This session will show you how to drive authentic, rich engagement in an era of distributed networks, data privacy, and rich, bespoke user experiences.
After this session, you’ll be able to:
- Build your member engagement strategy based on a deep awareness of who they are, what they care about, and how they want to connect
- Use first-party opt-in to leverage rich data for long-term engagement
- Reconsider how you use social media to grow your community while “going private” at the right time
- Become a “year-round” organization with deep networking, connection, and conversation happening outside of events