How to Harness Powerful Social Psychology to Attract and Engage Community Members

If you want to build a thriving community, you need not just the right technology, but a deep understanding of the psychology of engaging members. How do you get people to join? What will persuade members to stick around and participate? How do you nurture superusers to drive the community ahead? In this talk, FeverBee’s Richard Millington will distil his expertise working with over 300+ top brands into clear tactics you can use to build your community.

After this session, you’ll be able to:

  • Apply proven motivational appeals that attract people to join a community
  • Create activities that persuade members to make their first contributions
  • Understand the unique needs and desires of superusers and keep them satisfied