Information is the New Influence: How to Harness the Power of Online Community

Online community has long been on the rise, but events in recent months have made clear that conversations, advice, and information shared within these spaces are driving real world action and positive change – and they’re strengthening culture and connection at scale. Join Reddit’s Stephen Vallera to explore this shift in social, how online community is influencing action and advocacy, why information is its center of gravity, and how your organization can find a signal in the noise.

After this session, you’ll be able to:

  • Understand the shift in social and how online communities are influencing action and advocacy
  • Cut through the noise to position your organization as an influential part of the information ecosystem
  • Apply strategies other organizations have used to successfully make online communities part of their marketing efforts