Membership Marketing: How to Build a Successful Campaign Strategy

Membership is the lifeblood of associations. You must prioritize recruitment and retention of your members—and the best associations have a strategy for how to do both.

In this session, we’ll cover the different aspects of a membership marketing campaign strategy, where attendees will learn how to set goals, define activities and tactics, uncover risks, discover new opportunities, and manage the campaign throughout the year.

We’ll also walk through a step-by-step example of a real acquisition campaign using our free, provided template.

After this session, you’ll be able to:

  • State the specific, measurable goals of your campaign
  • Define and describe the key elements of your campaign
  • Detail the logistics your campaign will require
  • Build a calendar that contains key milestones