Making Video Easy

Creating “feed first” digital video has become increasingly difficult as the world continually shifts to more mobile screen time. How do you capture attention and achieve your goals while maintaining a consistent identity and pushing the limits of creativity? Or better put: video is really hard, why try? This session will explore how you can develop repeatable formats for successful video that make your life easier.

After this session, you’ll be able to:

  • Understand how audiences consume and interpret mobile video ads and apply those learnings
  • Direct attention and influence audiences to more effectively achieve your KPIs
  • Make videos without so much stress