How to Supercharge Your Email List Growth

List building 101: You gotta give some to get some and must offer value in exchange for their email address (no, “sign up for our newsletter” is not an incentive). Most often, this is called a lead magnet, freebie, opt-in offer, etc. But what do you even PUT in a lead magnet? And how do you make sure it will turn subscribers into customers? In this session, we’ll demystify this process and go over, step-by-step, how to create a sweet and sticky lead magnet. After all, you can catch more flies with honey than you can with vinegar.

After this session, you’ll be able to:

  • Understand the step-by-step process for developing a SWEET lead magnet offer
  • Tailor your format and content to target your ideal customers
  • Identify the best tools for designing and publishing your lead magnet
  • Use a blueprint for getting your lead magnet out into the world