Content That Converts: How to Co-Create Powerful Video Stories to Keep Your Audience Engaged All Year Long
In our increasingly connected world, it can be difficult for organizations to cut through the noise and capture the attention of their community. Publishing high-quality content consistently is not enough. To authentically engage your audience, you need to invite them to be a part of the conversation. Leading organizations are doing this with user-generated video content. By co-creating video stories with the people at the heart of your mission, you can create content that is far more engaging than anything your marketing team could write up on their own.
After this session, you’ll be able to:
- Understand how communication preferences and digital marketing trends are changing the way your audience wants to engage with one another and with your organization
- Define best practices for collecting, editing, and publishing user-generated video content from your audience
- Identify simple video content co-creation ideas and tactics that you can begin implementing at your own organization
This session is for membership and community marketing professionals who want to get a deeper understanding of how to co-create content with their audience to build strong, more loyal communities.