Building Authentic Communities + Engagement for Your Organization
The world’s most admired organizations recognize that engagement is one of the top drivers of their success. Nowadays, consumers are demanding for this engagement to be authentic and rooted in something more than just a product. We believe that all organization types can build an authentic and impactful ethos to drive deep engagement by leveraging culture, storytelling, and technology—together. Having your organization’s brand built on culture and values places you at an advantage to attract, grow, and retain your community of customers, advocates, and team members at all levels. Weaving this focus in content and storytelling will drive meaningful engagement with everyone who interacts with your brand, with technology playing a key part in maximizing impact. Through real-life case studies of leading-edge companies who leveraged their core values as a unique value proposition driving true engagement, you will be inspired by examples of how telling your company’s culture story can help your bottom line.
After this session, you’ll be able to:
- Use and identify the right culture formula for your organization to develop a strategic, culture-first brand
- Develop meaningful relationships with customers and their constituents through authentic storytelling
- Leverage innovative Marketing Technology strategies for maximum brand impact
- Apply business case studies from non-profits to Fortune 100 companies and small start-ups that will further transform your organization’s efforts to a new and improved level of brand marketing