After this session, you’ll be able to:

• Understand the shift in social and how online communities are influencing action and advocacy
• Cut through the noise to position your organization as an influential part of the information ecosystem
• Apply strategies other organizations have used to successfully make online communities part of their marketing efforts

After this session, you’ll be able to:

• Understand both association and member benefits of building or enhancing your association job board or career center
• Identify opportunities and partners to expand your offerings
• Define what a successful job board or career center looks like

After this session, you’ll be able to:

• Recognize how you may be engaging in and affected by affinity bias
• Identify inclusive behaviors and effective networking strategies
• Assess the breadth and depth of your own professional network

After this session, you’ll be able to:

• List reasons why you should migrate (there are plenty)
• Take advantage of opportunities to make your new website SEO friendly
• Use best practices presented to prepare for your migration
• Find out what to expect during migration day
• Know what you need to monitor in post-migration

After this session, you’ll be able to:

• Create content outlines that include data-driven topics, keywords, word counts and more
• Utilize insights and tools to successfully draft content that ranks
• Save time by being strategic with your content creation strategy

After this session, you’ll be able to:

• Clearly understand the advantage of a life-long learner mentality to add your value at the hybrid table
• Evaluate data to identify changes in member engagement
• Create a plan to add resources to drive traffic back to your website

After this session, you’ll be able to:

• Understand how audiences consume and interpret mobile video ads and apply those learnings
• Direct attention and influence audiences to more effectively achieve your KPIs
• Make videos without so much stress

After this session, you’ll be able to:

• Clarify your message with the foundational narrative framework of the ABT (And, But & Therefore) to make it easy for your members to digest
• Amplify your impact by focusing on the problem you solve for your audience that shows you care about their success
• Simplify your life by making your digital content much easier to craft and publish.

After this session, you’ll be able to:

• Use and identify the right culture formula for your organization to develop a strategic, culture-first brand
• Develop meaningful relationships with customers and their constituents through authentic storytelling
• Leverage innovative Marketing Technology strategies for maximum brand impact
• Apply business case studies from non-profits to Fortune 100 companies and small start-ups that will further transform your organization’s efforts to a new and improved level of brand marketing

After this session, you’ll be able to:

•  Understand what a personal brand is, why it’s critical to your success, and how to build and/or evolve yours
• Know why LinkedIn is not your online resume, and why it’s one of the most effective platforms to build your online brand
• Identify the top 5 most viewed areas of your LinkedIn profile, plus how to optimize them for maximum impact
• Increase the searchability of your profile to drive inbound opportunities straight to your inbox

After this session, you’ll be able to:

• Apply proven motivational appeals that attract people to join a community
• Create activities that persuade members to make their first contributions
• Understand the unique needs and desires of superusers and keep them satisfied

After this session, you’ll be able to:

• Understand why usability is the most important component in an organization’s accessibility approach
• Begin incorporating usability in development and design
• Focus on the most important workflows for usability
• Apply policies and processes that are so critical to ensuring digital inclusion
• Create knowledge transfer in your teams to sustain authentic digital inclusion

After this session, you’ll be able to:

• State the specific, measurable goals of your campaign
• Define and describe the key elements of your campaign
• Detail the logistics your campaign will require
• Build a calendar that contains key milestones

After this session, you’ll be able to:

• Build a community growth strategy from scratch
• Tell your brand story and connect with your audience through immersive experiences
• Implement community-building best practices to incorporate in your marketing, from social media to live events

After this session, you’ll be able to:

• Understand the step-by-step process for developing a SWEET lead magnet offer
• Tailor your format and content to target your ideal customers
• Identify the best tools for designing and publishing your lead magnet
• Use a blueprint for getting your lead magnet out into the world

After this session, you’ll be able to:

• Uncover your brand’s true “why” (and why that matters)
• Discover new ways to make the audience part of your strategy
• Explore unconventional opportunities within “obvious” spaces

At the end of this session, you’ll be able to:

• Develop an idea bank that consistently feeds your content process
• Reverse engineer best-in-class content, so you can turn inspiration into action
• Optimize your brainstorm and ideation process to save time and scale your results
• Build a repeatable system that produces more creative content

After this session, you’ll be able to:

• See the basic changes between Universal Google Analytics and GA4
• Understand how the GA differences could impact your data collection strategy
• Learn how to edit events and conversions right in GA4
• Listen to proven strategies for making learning GA4 easier

After this session, you’ll be able to:

• Unite and rally teams by establishing a culture of trust and transparency
• Establish clear goals and roles that will allow you to effectively divide and conquer
• Create feedback loops that will set you up for ongoing improvement

After this session, you’ll be able to:

• Leverage data and insights to identify challenges and guide pivots
• Understand the value of testing, measuring, and sometimes leaping with no net (like many of us have during the pandemic)
• Align internal teams to deliver a cohesive customer experience
• Recognize and leverage the value of internal and external stakeholders

After this session, you’ll be able to:

• Have a focused structure for augmenting your influencer marketing program
• Follow a three-act structure of Plan, Activate, Measure
• Expand your vision for what influencer campaigns can accomplish
• More efficiently measure the outcomes of your influencer programs

After this session, you’ll be able to:

• Analyze which components of a pricing and value strategy your organization is lacking
• Develop a plan of action to initiate a proper pricing and value strategy
• Execute an annual review for continuous improvement in value and pricing

After this session, you’ll be able to:

• Understand growth trends in podcasting and its potential in your marketing strategy
• Understand the relationship-based economy of podcasts
• Apply effective tactics to share your brand’s message in podcasting

After this session, you’ll be able to:

• Set goals for your community
• Define content for your community
• Identify potential creators within your community
• Get started with your creators

After this session, you’ll be able to:

• Understand how communication preferences and digital marketing trends are changing the way your audience wants to engage with one another and with your organization
• Define best practices for collecting, editing, and publishing user-generated video content from your audience
• Identify simple video content co-creation ideas and tactics that you can begin implementing at your own organization

After this session, you’ll be able to:

• Identify opportunities for digital inclusion
• Prioritize high-impact, low-cost opportunities
• Measure impact to support future budget requests for inclusion work

After this session, you’ll be able to:

• Understand E-A-T principles and determine where your website is weak
• Improve your website content to be more transparent, authoritative, and trustworthy
• Execute a strategy for improving your organization’s reputation on 3rd party sites

After this session, you’ll be able to:

• Apply behavioral science tactics to give your emails an extra advantage and a competitive edge
• Turn a small “yes” into a big win
• Understand when “negative” messages can have positive results
• Sell more using Social Proof

After this session, you’ll be able to:

• Identify and take action on the SEO tasks that will get quick results
• Create page structures that will get you optimal traffic from your targeted searchers
• Determine the tools that will make your SEO work a whole lot easier

After this session, you’ll be able to:

• Chart your approach for filling roles
• Develop a cohesive employer brand
• Work with recruiters to obtain top talent

After this session, you’ll be able to:

• Understand where Gen Z goes to consume different types of content
• Describe what draws them in and keeps them coming back
• Implement techniques to shift your marketing strategy for this new consumer

After this session, you’ll be able to:

• Examine and address roadblocks impacting your member experience
• Discover the benefits of optimizing your organization’s operations to increase member value
• Implement strategies to operationalize member engagement and create an action plan for implementation

After this session, you’ll be able to:

• Connect with internal and external audience segments in new, targeted ways
• Assess your marketing goals, imagery, language, tone and timing
• Respond to your audience’s identified needs, build community and thank members effectively
• Evolve your marketing strategies, budgets, services and delivery methods

After this session, you’ll be able to:

• Understand how to best use your platforms to share the connectivity of your community
• Use social media to attract new members to your communities
• Better tell your story with each interaction

After this session, you’ll be able to:

• Identify and avoid the types of behavior Facebook is penalizing
• Understand why sequenced content is so powerful
• Implement actionable checklists for your Facebook content immediately

After this session, you’ll be able to:

• Create content that *actually* elicits engagement
• Keep your editorial calendar organized + strategic
• Stop ghosting your audience and show up consistently
• Refresh your IG marketing strategy for 2021 & beyond

After this session, you’ll be able to:

• Start and stay testing with 10 easy steps
• Get a bigger budget for email innovation, and understand what bright shiny objects (err…innovations) you should focus on
• Break yourself of vanity metrics and focus on new ones
• Reevaluate the best practices that may actually be working against you

After this session, you’ll be able to:

• See how thinking like a “big corporation” can help give you focus
• Eliminate distractions that are wasting your time and holding you back
• Walk away with the top priorities you need to focus on right now