At the end of this session, you’ll be able to:

• Develop an idea bank that consistently feeds your content process
• Reverse engineer best-in-class content, so you can turn inspiration into action
• Optimize your brainstorm and ideation process to save time and scale your results
• Build a repeatable system that produces more creative content

After this session, you’ll be able to:

• State the specific, measurable goals of your campaign
• Define and describe the key elements of your campaign
• Detail the logistics your campaign will require
• Build a calendar that contains key milestones

After this session, you’ll be able to:

• Recognize how you may be engaging in and affected by affinity bias
• Identify inclusive behaviors and effective networking strategies
• Assess the breadth and depth of your own professional network

After this session, you’ll be able to:

• Build a community growth strategy from scratch
• Tell your brand story and connect with your audience through immersive experiences
• Implement community-building best practices to incorporate in your marketing, from social media to live events

After this session, you’ll be able to:

• Understand why usability is the most important component in an organization’s accessibility approach
• Begin incorporating usability in development and design
• Focus on the most important workflows for usability
• Apply policies and processes that are so critical to ensuring digital inclusion
• Create knowledge transfer in your teams to sustain authentic digital inclusion

After this session, you’ll be able to:

• Identify and take action on the SEO tasks that will get quick results
• Create page structures that will get you optimal traffic from your targeted searchers
• Determine the tools that will make your SEO work a whole lot easier

After this session, you’ll be able to:

• Use and identify the right culture formula for your organization to develop a strategic, culture-first brand
• Develop meaningful relationships with customers and their constituents through authentic storytelling
• Leverage innovative Marketing Technology strategies for maximum brand impact
• Apply business case studies from non-profits to Fortune 100 companies and small start-ups that will further transform your organization’s efforts to a new and improved level of brand marketing

After this session, you’ll be able to:

• Clarify your message with the foundational narrative framework of the ABT (And, But & Therefore) to make it easy for your members to digest
• Amplify your impact by focusing on the problem you solve for your audience that shows you care about their success
• Simplify your life by making your digital content much easier to craft and publish.

After this session, you’ll be able to:

• Examine and address roadblocks impacting your member experience
• Discover the benefits of optimizing your organization’s operations to increase member value
• Implement strategies to operationalize member engagement and create an action plan for implementation

After this session, you’ll be able to:

• Understand growth trends in podcasting and its potential in your marketing strategy
• Understand the relationship-based economy of podcasts
• Apply effective tactics to share your brand’s message in podcasting

After this session, you’ll be able to:

• Improve member value for Gen Z to Baby Boomers
• Apply key points when developing the program’s strategic market plan
• Implement next steps after launch to ensure engagement, which include tips for establishing touch points, expectations, and resources

After this session, you’ll be able to:

• Create content outlines that include data-driven topics, keywords, word counts and more
• Utilize insights and tools to successfully draft content that ranks
• Save time by being strategic with your content creation strategy

After this session, you’ll be able to:

•  Understand what a personal brand is, why it’s critical to your success, and how to build and/or evolve yours
• Know why LinkedIn is not your online resume, and why it’s one of the most effective platforms to build your online brand
• Identify the top 5 most viewed areas of your LinkedIn profile, plus how to optimize them for maximum impact
• Increase the searchability of your profile to drive inbound opportunities straight to your inbox

After this session, you’ll be able to:

• Apply proven motivational appeals that attract people to join a community
• Create activities that persuade members to make their first contributions
• Understand the unique needs and desires of superusers and keep them satisfied

After this session, you’ll be able to:

• Understand the step-by-step process for developing a SWEET lead magnet offer
• Tailor your format and content to target your ideal customers
• Identify the best tools for designing and publishing your lead magnet
• Use a blueprint for getting your lead magnet out into the world

After this session, you’ll be able to:

• Understand how audiences consume and interpret mobile video ads and apply those learnings
• Direct attention and influence audiences to more effectively achieve your KPIs
• Make videos without so much stress

After this session, you’ll be able to:

• Clearly understand the advantage of a life-long learner mentality to add your value at the hybrid table
• Evaluate data to identify changes in member engagement
• Create a plan to add resources to drive traffic back to your website

After this session, you’ll be able to:

• Uncover your brand’s true “why” (and why that matters)
• Discover new ways to make the audience part of your strategy
• Explore unconventional opportunities within “obvious” spaces

After this session, you’ll be able to:

• Identify and avoid the types of behavior Facebook is penalizing
• Understand why sequenced content is so powerful
• Implement actionable checklists for your Facebook content immediately

In a conversation moderated by Steven Stout, Executive Director of the Texas Society of Association Executives (TSAE), Priya Parker, master facilitator, strategic advisor, and acclaimed author of The Art of Gathering: How We Meet and Why it Matters, will share the approaches you can apply to deliver more meaningful gatherings for your members and form deeper, impactful connections.

After this session, you’ll be able to:

• Understand where Gen Z goes to consume different types of content
• Describe what draws them in and keeps them coming back
• Implement techniques to shift your marketing strategy for this new consumer

After this session, you’ll be able to:

• Unite and rally teams by establishing a culture of trust and transparency
• Establish clear goals and roles that will allow you to effectively divide and conquer
• Create feedback loops that will set you up for ongoing improvement

After this session, you’ll be able to:

• Leverage data and insights to identify challenges and guide pivots
• Understand the value of testing, measuring, and sometimes leaping with no net (like many of us have during the pandemic)
• Align internal teams to deliver a cohesive customer experience
• Recognize and leverage the value of internal and external stakeholders

After this session, you’ll be able to:

• Start and stay testing with 10 easy steps
• Get a bigger budget for email innovation, and understand what bright shiny objects (err…innovations) you should focus on
• Break yourself of vanity metrics and focus on new ones
• Reevaluate the best practices that may actually be working against you

After this session, you’ll be able to:

• See the basic changes between Universal Google Analytics and GA4
• Understand how the GA differences could impact your data collection strategy
• Learn how to edit events and conversions right in GA4
• Listen to proven strategies for making learning GA4 easier

After this session, you’ll be able to:

• Analyze which components of a pricing and value strategy your organization is lacking
• Develop a plan of action to initiate a proper pricing and value strategy
• Execute an annual review for continuous improvement in value and pricing

After this session, you’ll be able to:

• Understand both association and member benefits of building or enhancing your association job board or career center
• Identify opportunities and partners to expand your offerings
• Define what a successful job board or career center looks like

After this session, you’ll be able to:

• Create content that *actually* elicits engagement
• Keep your editorial calendar organized + strategic
• Stop ghosting your audience and show up consistently
• Refresh your IG marketing strategy for 2021 & beyond

After this session, you’ll be able to:

• Build your member engagement strategy based on a deep awareness of who they are, what they care about, and how they want to connect
• Use first-party opt-in to leverage rich data for long-term engagement
• Reconsider how you use social media to grow your community while “going private” at the right time
• Become a “year-round” organization with deep networking, connection, and conversation happening outside of events

This period in time has shown that more people are becoming connected to themselves and to the world, and we are not just thumbing through life. The fragility of connection was proven as the world shut down in just 5 weeks in 2020 and everything we have learned is up for grabs.

After this session, you’ll be able to:

• Apply behavioral science tactics to give your emails an extra advantage and a competitive edge
• Turn a small “yes” into a big win
• Understand when “negative” messages can have positive results
• Sell more using Social Proof

After this session, you’ll be able to:

• Identify organizational structures and gaps that will help you decide where to focus
• Decide what priorities and resources to let go of
• Apply strategic and tactical decision-making skills based on the relevant situation report

After this session, you’ll be able to:

• Set goals for your community
• Define content for your community
• Identify potential creators within your community
• Get started with your creators

After this session, you’ll be able to:

• Understand how communication preferences and digital marketing trends are changing the way your audience wants to engage with one another and with your organization
• Define best practices for collecting, editing, and publishing user-generated video content from your audience
• Identify simple video content co-creation ideas and tactics that you can begin implementing at your own organization

After this session, you’ll be able to:

• Identify opportunities for digital inclusion
• Prioritize high-impact, low-cost opportunities
• Measure impact to support future budget requests for inclusion work

After this session, you’ll be able to:

• Have a focused structure for augmenting your influencer marketing program
• Follow a three-act structure of Plan, Activate, Measure
• Expand your vision for what influencer campaigns can accomplish
• More efficiently measure the outcomes of your influencer programs

After this session, you’ll be able to:

• Understand E-A-T principles and determine where your website is weak
• Improve your website content to be more transparent, authoritative, and trustworthy
• Execute a strategy for improving your organization’s reputation on 3rd party sites

After this session, you’ll be able to:

• Connect with internal and external audience segments in new, targeted ways
• Assess your marketing goals, imagery, language, tone and timing
• Respond to your audience’s identified needs, build community and thank members effectively
• Evolve your marketing strategies, budgets, services and delivery methods

After this session, you’ll be able to:

• Understand how to best use your platforms to share the connectivity of your community
• Use social media to attract new members to your communities
• Better tell your story with each interaction

After this session, you’ll be able to:

• Confidently talk to your supervisor or leadership about starting to create a company culture that brings out the best in everyone (if you’re a team/staff member)
• Apply a playbook and use the right tools to get your leadership team on the same page and aligned when it comes to team productivity (if you’re a senior leader)
• Understand what you can personally do to take care of yourself and your teammates during times of uncertainty

After this session, you’ll be able to:

• Understand the shift in social and how online communities are influencing action and advocacy
• Cut through the noise to position your organization as an influential part of the information ecosystem
• Apply strategies other organizations have used to successfully make online communities part of their marketing efforts